Why the Best Family Offices Think Like Endowments -- And What Private Wealth Owners Can Learn From Them
When I work with families who are building or refining a family office structure, one of the first questions I ask is: what is this money actually for? It sounds simple. It is not. The answer reveals everything about how the office should be organized, what investment philosophy it should adopt, and how decisions should be made across generations. The families who give me the most thoughtful answers to that question -- the ones who have really wrestled with it -- often arrive at a version of the same conclusion: this capital is meant to provide for the family across time, not just within a single generation. That answer, stated plainly, leads directly to the most important strategic insight in family wealth management: if the time horizon is genuinely multigenerational, then the right mental model is not a portfolio. It is an endowment. **The Endowment Model and Why It Works** The endowment model, pioneered and refined by institutions like Yale, Harvard, and the great university e...