The Mentor Who Changed How I Think About Business — And What I Now Pass Forward
By Scott Gelbard, Founder — SGI Global Partners / Managing Partner — Peak Ventures --- Early in my career, I made a decision that, in retrospect, was almost certainly wrong. I was working on a market entry strategy for a client expanding into a new geography. I had the data, the analysis, the frameworks. I was confident. I was also, as I would later understand, missing something I didn't know I was missing. An older advisor — a man with thirty years of experience in markets I'd barely visited — asked me one question. Not about the data. He asked, "What happens to this strategy if the relationship falls apart?" I told him the model accounted for that scenario. He smiled, and said: "The model doesn't know what you don't know about that relationship yet." He was right. The relationship did fall apart, nine months later, for a reason that no model could have predicted. We salvaged the engagement because, after that conversation, I had quietly built a par...