Why the Best Business Owners Treat Relationships Like Portfolios
The financial portfolio is one of the most intuitive frameworks in business. You diversify. You rebalance. You monitor for concentration risk and underperformance. You distinguish between what you hold for yield, what you hold for growth, and what you hold because it's simply too important to exit. You have a view on each position, a rationale for holding it, and a discipline around when to add, reduce, or exit. Most business owners apply this framework rigorously to their capital. Almost none apply it to their relationships. That's a mistake. After 25 years of advising businesses across three continents, I've come to believe that the quality, diversity, and active management of a business owner's relationship portfolio is as consequential to long-term outcomes as their capital allocation decisions — and that the principles that govern one apply remarkably well to the other. The Hidden Composition of Your Relationship Portfolio Every business owner carries a portfoli...