What Traditional Businesses Need to Understand About AI — Before Their Competitors Do It for Them
A client of mine — a second-generation owner of a successful industrial distribution company with operations across three countries — called me recently with an unusual admission. He said: "Scott, I think I’ve been wrong about this AI thing. I kept telling myself it was for tech companies. Now my two biggest competitors have changed their pricing models, their sales process, and their customer service approach in ways I don’t fully understand — and I’m watching my margins compress and I can’t explain exactly why." That call crystallized something I’ve been watching develop across many of the businesses I work with. The AI disruption isn’t coming for traditional industries someday. For many of them, it’s already here — just not in the ways leadership teams imagined it would arrive. It didn’t announce itself. It arrived through a competitor’s repricing algorithm, through a logistics provider’s automated routing system, through a client’s procurement platform that now scores sup...