Why the Best International Advisors Are Also Cultural Translators
Early in my career, I watched a deal fall apart that had no business falling apart. The numbers worked. The strategic rationale was sound. Both parties genuinely wanted to reach an agreement. The legal teams had done their work. And yet, in a single meeting — a dinner, of all things — something broke. Not the terms. Not the economics. Something subtler and more permanent: trust. One party walked away feeling disrespected. The other was baffled about why. Neither could fully articulate what had happened. The deal died not because of strategy or finance, but because two highly capable groups of people were operating on different cultural operating systems — and nobody in the room was fluent in both. I've thought about that dinner many times over 25 years of cross-border work across North America, Europe, and Asia. It's the moment that convinced me that the most underrated skill in international business is not language. It's not technical expertise. It's cultural trans...